Category: Marketing
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The Most Instagrammed Places in UK
Ever wondered where is the most popular place in the UK? Well thanks to UK tour operators Premium Tours we now know which parts of the UK are the most popular on Instagram at least. The specialist tour company have put together a fun infographic showing the most Instagrammed cities and regions around the UK.…
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Internet Marketing Lead Generation Ecosystem
Any complicated task, no matter how complex, begins with Step 1. However, it can be nearly impossible to get even the simplest task done if you don’t know where to begin with that first step. Anyone who has constructed a lead generation campaign for their Internet marketing efforts understands this, because building such a complicated…
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Local SEO Tips for Small Businesses
Local SEO, or search engine optimization has become an important online marketing strategy for local businesses to target and reach local customers. More and more consumers are using their mobile phones to search for shops and restaurants nearby. Listing or claiming your company on popular website and top directories like Google My Business, Yelp, Bing…
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Social Media Image Size Cheat Sheet 2017
Social Media is constantly changing the dimensions of their profile picture, cover photo and the size of uploaded images. The frustration for users and marketers is that each social network has a variety of image sizes to adapt so you can properly display your uploads and trying to keep up with the update can be…
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How to Make a Post Go Viral
Sharing your blog post in social media is the key to getting immediate traffic to your website. Writing the perfect viral article that makes people read, like, comment and share can generate tens of thousands of visitors overnight. Over the course of this guide, the creator will teach you how to make a post go…
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Analyzing Email Marketing Design with Eye Tracking Heat Maps
A properly organized marketing email can engage and convert readers into customers. And a badly designed newsletter can have the opposite impact that may result to unsubscription of subscribers. To analyze the design of marketing emails, folks at Easy SMTP uses an eye tracking tool by EyeQuant to examine where the readers look at your…
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Using Twitter for Marketing
Twitter, the 10+ year old microblogging platform, has became a major paid media channel due to the growing number of brands that starts to learn its full potential. Who cares what a company has to say in less than 140 characters, right? Well, both large and small business owners are using Twitter for marketing, real-time…
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5 Reasons Instagram Matters for Business Marketers
With more than 400 million registered users, Instagram has become an appealing outlet for brands and businesses to reach the younger demographic. Visuals are the primary currency of this growing social network. Companies can build a strong presence that shares their brand’s story through photographs and videos. If you’re still not convinced, here are 5…
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App Store Optimization Guide for App Developers
Google Play is a massive digital distribution platform where your Android app can easily get lost. Hundreds of new applications are competing for attention each day. As a developer, how do you get your app in one of the popular ‘Paid,’ ‘Free’ or ‘Recommendation’ list? App marketing starts in optimizing your Android app for discovery…
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Online Click Fraud: Are Bots Eating Your Ad Budget?
Online Click fraud takes many different forms, and happens when a bot click on an advert and visit the website automatically. Based on the report of IAB, more than one-third of internet traffic are generated by bots. These non-human web traffic is used to create fake impressions and fraudulent clicks. Some even go so far…