Using Twitter for Marketing
Twitter, the 10+ year old microblogging platform, has became a major paid media channel due to the growing number of brands that starts to learn its full potential. Who cares what a company has to say in less than 140 characters, right? Well, both large and small business owners are using Twitter for marketing, real-time engagement and customer service. Seeing the statistics and young demographic of this social media, digital marketers should establish a community around their company from that user base. Advertisers can push out their marketing messages and gain followers through promoted tweets, trends, moments and accounts. See also Profile of a Twitter User and How Snapchat Can Expand Your Brand.