Online Click Fraud: Are Bots Eating Your Ad Budget?
Online Click fraud takes many different forms, and happens when a bot click on an advert and visit the website automatically. Based on the report of IAB, more than one-third of internet traffic are generated by bots. These non-human web traffic is used to create fake impressions and fraudulent clicks. Some even go so far as to make bogus form submissions that result to fake conversions. On top of that, the unethical behavior of your competitors who intentionally click through your ads, and soon you’ll find out how a large chunk of your ad budget is going to waste. See also 71 Ad Tests You Can Start in Your AdWords Campaigns.
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