Analyzing Email Marketing Design with Eye Tracking Heat Maps
A properly organized marketing email can engage and convert readers into customers. And a badly designed newsletter can have the opposite impact that may result to unsubscription of subscribers. To analyze the design of marketing emails, folks at Easy SMTP uses an eye tracking tool by EyeQuant to examine where the readers look at your letter, for how long and visualize it through heat maps. Below you’ll see different e-mail campaigns were scored based on the clarity of message, excitingness and attention heatmap. See also the 9 Email Marketing Campaigns To Increase Sales.