Category: Generations
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The Difference Between Millennials and Generation Z
Millennials, anyone born between mid-1990s to early 2000s, were regarded as the first ‘global’ generation—living the digital and Internet age. But as more people are getting online, Generation Z, anyone born after year 2000, will grow to be more global in their way of thinking, working and interacting. Understanding the unique traits of Gen Y…
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Why are Millennials Postponing Buying a Home?
American millennials aren’t buying the same number of houses that previous generations have bought before them. This demographic group isn’t visiting open houses or searching property listings online for their dream home. In the wake of recession and slow recovery, the homebuying rate of millennials has decline to a 30-year low. What’s caused this drop…
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New Rules of Dating Millennials
Technology is rewriting the rules and guidelines of dating, specially with millennials. This generation of daters are less romantic and a lot more open for a non-traditional relationships. The advent and growth of smartphones and social networking sites – Facebook, Twitter, Instagram, Snapchat – makes relationship less structured with constant communications. Here are the new…
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Minimizing Student Loan Debt for Millennials
College debt runs deep among the older millennial generation. Student loans today represent the next largest form of consumer debt following mortgages, even going above credit card debt. In the past few years, the average student loan debt for millennials has exploded to $37,172 per college student. While Gen Y borrowers have a financial options…
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How, What, Where, When and Why Millennials Travel
Better educated, cautious consumer, constantly connected and tech-savvy are some of the words to describe the millennial generation. These informed demographic of travelers will not book, stay and travel in the same way as their parents. Hoteliers and travel agencies need to fine-tune their services and offerings for this growing customer base. By 2030 or…
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Father’s Day: Meet the Modern Dad
The traditional image of the father is dramatically changing. Nowadays, many dads are becoming more proactive in regards to helping with the home duties and making household buying decisions. Whether they’re searching for the newest tech gadgets or paying for groceries, fathers are spending more money. And as marketers who plan to maximize their marketing…
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Characteristics of Generation Z in the Workplace
Generation Z, the section of the population born right after the millennials, will soon dominate the workforce. As baby boomers keep on working past the traditional retirement age, few years from now, American workplace will consists of of five generations. Gen Z are the most culturally-diverse and most digitally connected generation. Having been raised in…
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How to Market to Generation Z
Generation Z encompasses the tweens and teenagers of today who were born between 1995 and 2010. Gen Z consumers are an increasingly appealing market segment for marketers of all types of products, covering anything from fashion and beauty to electronic devices. With many members of this demographic cohort are coming of age, they now have…
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What the Real Estate Industry Needs to Know about Millennials
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