How to Market to Generation Z
Generation Z encompasses the tweens and teenagers of today who were born between 1995 and 2010. Gen Z consumers are an increasingly appealing market segment for marketers of all types of products, covering anything from fashion and beauty to electronic devices. With many members of this demographic cohort are coming of age, they now have a buying power of $44 billion, surpassing Millennials by 3 million. By 2020, these young shoppers will account for one-quarter of the American population. Want to grab their limited attention span? Here’s how to market to Generation Z. See also Why are Millennials Postponing Buying a Home? and How to Advertise Your Business on Pinterest.