Tag: demographic
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6 Types of Business Travellers
Understanding the market segmentation of corporate travel allows marketers to deliver their marketing message to the right consumers in the right approach and create tourism packages that accommodate the segments you want to target. Business travelers make up the huge portion of overseas trips and guests at hotels. To visualized the tourism market segments, here’s…
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The Difference Between Millennials and Generation Z
Millennials, anyone born between mid-1990s to early 2000s, were regarded as the first ‘global’ generation—living the digital and Internet age. But as more people are getting online, Generation Z, anyone born after year 2000, will grow to be more global in their way of thinking, working and interacting. Understanding the unique traits of Gen Y…
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100+ Facts and Statistics About Reddit
Reddit is an extremely popular social news website where its community members, known as a redditors, can submit links, images, videos and posts to various subreddits—a curated subcategories with its own community rules. Millions of redditor visit the content-sharing site to get their news, join discussions, ask questions or just be entertained by amusing submissions.…
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Why are Millennials Postponing Buying a Home?
American millennials aren’t buying the same number of houses that previous generations have bought before them. This demographic group isn’t visiting open houses or searching property listings online for their dream home. In the wake of recession and slow recovery, the homebuying rate of millennials has decline to a 30-year low. What’s caused this drop…
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The Life Cycle of Film Careers
This infographic is a deep analysis of the life cycle of film professionals: how actors, screenwriters, directors and producers earned and lose their financial prospects in the movie industry. To compare the careers of lead actors and filmmakers, experts at SLATED examine the demographics of over 1500 films in the last five years. With the…
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New Rules of Dating Millennials
Technology is rewriting the rules and guidelines of dating, specially with millennials. This generation of daters are less romantic and a lot more open for a non-traditional relationships. The advent and growth of smartphones and social networking sites – Facebook, Twitter, Instagram, Snapchat – makes relationship less structured with constant communications. Here are the new…
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Using Twitter for Marketing
Twitter, the 10+ year old microblogging platform, has became a major paid media channel due to the growing number of brands that starts to learn its full potential. Who cares what a company has to say in less than 140 characters, right? Well, both large and small business owners are using Twitter for marketing, real-time…
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How, What, Where, When and Why Millennials Travel
Better educated, cautious consumer, constantly connected and tech-savvy are some of the words to describe the millennial generation. These informed demographic of travelers will not book, stay and travel in the same way as their parents. Hoteliers and travel agencies need to fine-tune their services and offerings for this growing customer base. By 2030 or…
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5 Reasons Instagram Matters for Business Marketers
With more than 400 million registered users, Instagram has become an appealing outlet for brands and businesses to reach the younger demographic. Visuals are the primary currency of this growing social network. Companies can build a strong presence that shares their brand’s story through photographs and videos. If you’re still not convinced, here are 5…
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Snap-Thropology: Insightful Data on Snapchat’s Active Users
Snapchat is a generation-specific social media, popular to younger demographics aged 13 to 34. According to eMarketer report, Snapchat have more active user base than twitter, instagram and pinterest. Snapchat’s millions of users is mostly teenagers and young adult who also heavy user of smartphones and social media. The data below will help marketer’s understand…