What is Inbound Marketing?
Your customers’s shopping behavior has changed drastically, and consequently, so have the marketing tactics for grabbing their limited attention. Inbound marketing offers a rejuvenating way of promoting. Instead of bothering your potential consumers with your message, inbound marketing is designed to engage prospective buyers with relevant, exciting information that entertains or educates, gaining their interest as opposed to buying it. See also What’s Really Important in On-Screen Advertising.