Mobile Commerce: Growing 300% Faster than eCommerce
Online shoppers are increasingly using tablets and smartphones to make their online purchases. The growing number of mobile-friendly websites, bigger smartphone screens and retail apps increase the trend. According to the collected data by the folks at Coupofy, the mobile commerce or mcommerce is projected to grow 3x faster than the ecommerce growth between 2013 and 2016. Online retailers have to improve their mobile presence and must meet the expectations of mobile shoppers, otherwise, user experience, conversion rates and overall brand satisfaction can result in low sales and ROI.