Coca-Cola vs Pepsi: The Soda Wars
The never-ending competition for market supremacy between the Coca-Cola Company and PepsiCo has been going on for decades. Coke vs Pepsi rivalry has been the subject of many case studies of different marketing experts because of their frequent innovation on building their brand. The people at CnnTees created a vintage style infographic, comparing the history and evolution of the two soda giants.
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