It’s time for business-to-business (B2B) marketers to make improvements on their marketing strategy. B2B buyers are becoming more perceptive and demanding. Companies operating in the B2B world have started to realize how social media, online videos, blogging and mobile marketing can expand its customer base and deliver better publicity to its brand. Here’s your 7-step guide to brilliant B2B marketing in today’s digital age. See also What is Inbound Marketing?
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