Better educated, cautious consumer, constantly connected and tech-savvy are some of the words to describe the millennial generation. These informed demographic of travelers will not book, stay and travel in the same way as their parents. Hoteliers and travel agencies need to fine-tune their services and offerings for this growing customer base. By 2030 or sooner, American millennials is estimated to reach 78 million, outnumbering the baby boomers by a gap of 18 million. Find out how, what, where, when and why millennials travel. See also What the Real Estate Industry Needs to Know about Millennials and the Difference Between Millennials and Generation Z.
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