The Story of Kodak – From Best to Bankrupt
The Kodak Company, founded by George Eastman in 1888, gives us the photographic film in rolls, the Brownie camera, Kodachrome, Instamatic, Ektachrome, the 35mm, 16mm and 8mm format home movies. In 1976, Kodak dominated 90% of photo films and 85% on camera sales throughout the US. Kodak was truly the Google of its heyday. By 2012, the iconic brand filed for Chapter 11 bankruptcy after spending the past decades trying to adapt to the ever changing times, often by developing innovative products like the first digital camera. The company failed to convert them towards a sustainable business. Here’s the story of Kodak—from their best moments to its way to bankruptcy.